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In Reply to: RE: I think that's right--he closed up shop rather than "failed." posted by John Marks on March 21, 2015 at 20:03:54
We are all susceptible to this kind of thinking.
Although sometimes there is an inverse effect - a "nocebo" type of negativity - no matter how innately good a piece of gear is may be, disappointment is predetermined by sticker shock.
You have to hit that sweet spot. Expensive enough to bestow an aura of "high end", but not so expensive to offend.
Follow Ups:
"You have to hit that sweet spot. Expensive enough to bestow an aura of "high end", but not so expensive to offend."
And most folks agree that their stuff is pretty darn good without being oppressively expensive.
-RW-
Ayre makes damn good stuff
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