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In Reply to: RE: I'm talking about... posted by mkuller on July 24, 2014 at 14:23:49
Because they all make the same claims of a 'wall' between the editorial and the advertizing sides of the business.
But this wall has never really existed. It's a marketing tool to fool the reader into believing that the editorial content of a given publication is in no way influenced by the realities of the marketplace or said another way, influenced by where the publication gets its money.
As for 'audio review publications', exactly how may are currently in 'print'? If the answer is close to '1', then I guess I understand why you feel we must necessarily be talking about old what's-his-name at Stereophile. ;-)
Follow Ups:
...but the only place I have heard of the wall between advertising and editorial has been in TAS and Stereophile.
Part of the kerfuffle that led to her being fired involved, in part, her conflict with Times C.E.O., Mark Thompson over native advertising and the perceived intrusion of the business side into her newsroom.
Native Advertising! At the NY Times!
na·tive ad·ver·tis·ing
n. A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
If arguably the most respected newspaper in the land isn't immune to 'native advertizing' what hope can there possibly be for an audiophile rag?
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...but did anyone mention a wall?> If arguably the most respected newspaper in the land isn't immune to 'native advertizing' what hope can there possibly be for an audiophile rag?>
You mean my heroes have feet of clay?
It's a sad day in audio review town.
Edits: 07/24/14 07/24/14
Again from the NY Times, and much more recent.
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...I believe Pink Floyd did an album about it.
And anyone who knows the advertising business knows that the advertising agencies have whole departments, "publicity departments", whose job is to break down or jump over that wall. Or at least that was the way it worked, pre Internet...
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
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