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In Reply to: RE: Keep at it anyway. posted by rbolaw on April 14, 2014 at 08:45:04
>I guess he realizes that having critics helps keep you on your toes, and
>that's a good thing.
Indeed it is.
>But I also assume that what he puts in the magazine in the end is
>determined by circulation and advertising revenue issues...
Circulation, of course. But "advertising revenue"? Not at all. That is
the concern of the magazine's publisher, not me. See my thoughts on the
"Chinese Wall" between a magazine's editorial and advertising at the
article linked to below.
John Atkinson
Editor, Stereophile
Follow Ups:
I didn't mean to get into all of that. I just meant that like all for-profit businesses, yours is ruled in the end by the bottom line, and without circulation and the advertising revenue it creates, your publisher would climb over that Chinese Wall and shut you down.
No attack on your integrity from me, I'm really not interested in that stuff. It's the technical criticism that I find entertaining. Remember that lengthy discussion about testing speakers without an anechoic chamber? Lots of fun. ;)
> without circulation and the advertising revenue it creates, your publisher
> would climb over that Chinese Wall and shut you down.
Of course. I have always said that if an editor can't produce a magazine
that enough people want to read, that editor needs to be replaced. But
that is a materially different situation from the publisher "climbing over
that Chinese Wall" and publishers, in my experience, are cognizant of that
difference.
Obviously a different situation exists for Web-based ventures, where the
editor and publisher are frequently the same person. But even then, I
think it apparent that some sort of division between the sometime opposed
responsibilities must exist.
John Atkinson
Editor, Stereophile
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