- yeah, that was funny. - Pjay 05:56:54 11/07/09
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- In Reply to: RE: "Anyone notice...." posted by Mr_bill2 on November 06, 2009 at 10:33:28
I don't care for ad supplements clogging up magazines. I don't know why, I just do. Seems low class.
BUT as many have noted, if the choices are an ad supplement or a lot more of my mooola, I can live with them.
P
My speaker building site
- Don't throw your amp out the window, though! - robert young 10:45:49 11/06/09
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- In Reply to: RE: "Anyone notice...." posted by Mr_bill2 on November 06, 2009 at 10:33:28
Bothers me if the content drops because it has been replaced by ersatz content, but if the mag pages stay the same, and the special section helps keep the mag going, I'm not going to get too worked up. I've never bought into the conspiracy theories about buying positive reviews by advertising, so I don't find the situation so ethincally challenging as some do...
Wish the mods would put in some note saying a thread had been moved from another forum. Otherwise it just looked like you weren't paying attention! Sorry to have mistakenly called you out....
- Just the opposite - Jim Austin 13:18:19 11/06/09
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- In Reply to: RE: Don't throw your amp out the window, though! posted by robert young on November 06, 2009 at 10:45:49
Did you see the letter about the missing October music reviews, and the reply?
Ad pages pay for content pages. More ads, more content.
Jim
- RE: Just the opposite - lord addleford 05:41:04 11/07/09
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- In Reply to: RE: Just the opposite posted by Jim Austin on November 06, 2009 at 13:18:19
at what point, if any, will the addition of ads - via sequential page supplement, or dispersed through the issue - outweigh the gain in content? hypothetically, how much additional content will be generated by, let us say, by a a page of ads?
- RE: Just the opposite - John Atkinson 06:29:36 11/07/09
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- In Reply to: RE: Just the opposite posted by lord addleford on November 07, 2009 at 05:41:04
> at what point, if any, will the addition of ads - via sequential page supplement, or
> dispersed through the issue - outweigh the gain in content? hypothetically, how much
> additional content will be generated by, let us say, by a a page of ads?
Our goal is to maintain a 50:50 ratio of editorial content to ads. (Because issues sizes
are quantized in steps of 8 pages, any specific issue can vary from this goal.) But the
2009 issues actually contained 52% of editorial content.
John Atkinson
Editor, Stereophile
- RE: Just the opposite - lord addleford 10:53:26 11/08/09
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- In Reply to: RE: Just the opposite posted by John Atkinson on November 07, 2009 at 06:29:36
thanks for the 'skinny'. the perceoption of the ratio seems to be a variable worth 'unpackin': in my monthly tour of 'phile, i would not have come up with a ca. 50/50 ration, perhaps due to the dispersion of the ads throughout the issue. when a supplement - sequential full pages- are inserted, the balance- the perception of ratio also tilts (for me, from the acceptable 50/50) toward overly intrusive, detracting, space consuming ads, regardless of the actual ratio.
- RE: Just the opposite - lord addleford 10:53:26 11/08/09
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- It depends... - Jim Austin 06:13:25 11/07/09
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- In Reply to: RE: Just the opposite posted by lord addleford on November 07, 2009 at 05:41:04
...on the magazine, and I have no inside info on Stereophile.
Jim
- RE: Just the opposite - John Atkinson 06:29:36 11/07/09
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- RE: Just the opposite - lord addleford 05:41:04 11/07/09
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- RE: Don't throw your amp out the window, though! - Mr_bill2 10:56:53 11/06/09
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- In Reply to: RE: Don't throw your amp out the window, though! posted by robert young on November 06, 2009 at 10:45:49
Completely understandable, N-P!
- Just the opposite - Jim Austin 13:18:19 11/06/09
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