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In Reply to: RE: Just wondering..... posted by John Atkinson on November 04, 2009 at 12:46:11
I have no doubt the staff wasn't involved, and that's why I objected to having the whole section looking like it's part of the magazine. And I don't think the Ayre section of it is marked as advertising.And yes, I just noticed the "special advertising session" mention on the cover. Hadn't paid attention to it.
Anyway, Stereophile is an excellent magazine, I wouldn't mind paying double the ridiculously low amount required for subscription and free you from the tyranny of advertising.
Jean-Baptiste
Edits: 11/04/09
> I have no doubt the staff wasn't involved, and that's why I objected to having the
> whole section looking like it's part of the magazine.
The designer (not Stereophile's) used a different font to Stereophile's (sans-serif
rather than serif) with different leading and a different visual "feel." I thought he did a
good job of differentiating the section visually from the magazine's regular content.
And as I said, the word "advertisement" was displayed at the top of every page
other than regular advertising.> And I don't think the Ayre section of it is marked as advertising.
No, but it is clearly an ad, I thought. (It was prepared by Ayre.)
> Anyway, Stereophile is an excellent magazine.
Thank you.> I wouldn't mind paying double the ridiculously low amount required for subscription
> and free you from the tyranny of advertising.
Ah, it would take more than doubling. I ran the numbers a while ago. Even if the
inevitable effect of price elasticity is ignored, you'd have to pay many times the
current subscription price to get a magazine free from advertising.
John Atkinson
Editor, Stereophile
Edits: 11/04/09
John,For double the price of subscription, I wasn't expecting a magazine free of advertising! Plus advertising in itself isn't unpleasant. But it would put less pressure on you guys maybe.
Having such a low subscription rate kinda cheapens the magazine in terms of marketing I think. It feels like the publisher is really desperate (maybe he is).
I think Stereophile is worth much more than that. I live in the UK and buy it in newsagents or when I travel to the States (like now, hello from CA). So I end up paying many times more than the price of subscription.
I'm not a raving, adoring fan, I read several mags and not every month but lately, find myself drawn more and more towards Stereophile.
I can't really understand people who complain about it. Is it perfect? No. Does it feel like everybody's trying hard to do a great job? Yes.
If Stereophile isn't doing as well as it should it's certainly not a question of editorial quality and content. I would personally rethink the business end of it but hey, what do I know. They seem to do a better job of it at Absolute Sound, but I feel the content much less to my liking. In other words, it's not as good but if looks better.
JB
Edits: 11/04/09 11/04/09 11/04/09
Don't know what the actual dollar amount threshold would be, but I seriously doubt that at $2 an issue the magazine would stay afloat without advertising.
Now if everyone was willing to pay say $20-25 per issue perhaps it could make a go without advertising. But then everyone would complain about the price and not buy the magazine.
I can live with the advertising, even the supplements, and I actually kind of like all the pretty pictures!
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