Critic's Corner

Posted by John Marks (P) on February 12, 2008 at 19:36:11

In Reply to: RE: I'd say you are underestimating... posted by mkuller on February 12, 2008 at 10:41:01

Hi-

Not to make a tempest in a teapot, but, are TAS' circ numbers audited by ABC, and, if so, since when? Back when I was there, AMM mailed the issues more expensively, IMHO so as not to have to report to the Postal Service. If you tell little fibs, or white lies, it takes time for them to catch you, but when they do, it hurts. Kinda like collecting witholding from employees but not turning it over to the IRS, but I am sure no party to this conversation knows anything about such matters.

As I was saying, before Amy Winehouse started yelling at me, I will spot you whatever circ number TAS claims, and give you half of it. But what I said was, gotta-havvit, by which I meant, although I know that you had no way of knowing, because Danica Patrick was murmuring smutty things in your ear, that they would pay anything within reason for the privilege, by which I meant not $12 renewals but rather $58 or even $90 subscriptions.

It's still a rather slender reed to risk anything but f-you money on. IMHO.

Cordially,

JM

• RE: TAS: ABC? Since when? - John Atkinson 03:58:40 02/13/08 (1)
  In Reply to: RE: TAS: ABC? Since when? posted by John Marks on February 12, 2008 at 19:36:11

  > are TAS' circ numbers audited by ABC?
  
  They were up for a while up to 2 years ago, but Absolute Multimedia was
  then censured by the ABC for submitting numbers that didn't meet the audit
  requirements. I can't remember, however, if the problem involved TAS's
  claimed circulation or TPV's or both. Absolute Multimedia resigned from
  ABC shortly afterward.
  
  Stereophile's claimed circulation is ABC-audited.
  
  John Atkinson
  Editor, Stereophile
  
  

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  Edits: 02/13/08
  • Why am I not surprised? - Charles Hansen 08:25:43 02/13/08 (0)
    In Reply to: RE: TAS: ABC? Since when? posted by John Atkinson on February 13, 2008 at 03:58:40

    < < Absolute Multimedia was then censured by the ABC for submitting numbers that didn't meet the audit requirements > >
    
    Why am I not surprised...
    
    Mike Kuller, I think this is what John Marks was obliquely referring to. His estimate of 15,000 readers who would subscribe to a magazine run by HP is probably more than your estimate of half the *actual* circulation of TAS.
    
    

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