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In Reply to: Magazines and advertising - Stereophile example. posted by M3 lover on March 3, 2006 at 11:38:40:
Reviews take awhile to complete. When they are done, the manufacturer is made aware of the review as is evidenced by the manufacturer's comments in each issue. So if I were a manufacturer and I knew I had a good review coming out, I would want to maximize my moment in the spotlight and get the maximum promotional value for it. Why not?
Then there is the other side of the coin (and a different magazine). The review of the laser turntable in TAS that was not favorable resulted in the manufacturer (or distributor, I don't remember exactly) taking out a full-page B&W ad in the same issue, and still ran their usual two-column inch ad.
Your assumption about my moniker was not the first to make this mistake. This is an audio site and I chose my moniker based on musical preferences. I didn't even think about the automotive connection until after it was established but find no reason to change it.
Also, I'm affraid you missed my point. I know (and read) enthusiast auto magazines "shower accolades" on cars whose ads they carry. I might gather some information from their review but I would never make a purchase decision from it. :-)
Not making a purchasing decision based on a review is probably a good practice. Reviews are helpful for putting items on your list.
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