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Original Message
What can I say?
Posted by John Marks on February 13, 2012 at 12:40:34:
Thanks for sharing your perspective.
My perspective is a bit different.
I have never reviewed a piece of Cary gear; I can't recall having reviewed a piece of McIntosh gear, and I last reviewed a piece of Esoteric gear IIRC in 2003.
I don't think that there is favoritism in Stereophile's coverage, with the proviso that all such media are subject to what I have personally called "the tyranny of the new." Manufacturers such as Sugden, who have made basically the same amp for 25 years, I think do deserve special solicitude, and I have made efforts to highlight such products from time to time.
I don't think that it's a matter of "shame on Denon." I did note that their PR shop sends update emails quite often. I happened to be jammed up with things to write about already.
I also believe that things like: power supplies, analog stages, and even grounding schemes are as important (taken all together) than which off-the shelf DAC a manufacturer buys, which in any event is not likely to cost more than ten bucks.
As far as other fine pieces hanging out there goes, that is precisely why I attend pro audio events and shows, which is where I encountered the Bricasti DAC, and which is why Stereophile was the first US magazine to review it. A second product from a relatively new manufacturer. You may recall that JA saw fit to put it on the cover recently.
So, in my view there is no set process per se. Some times a manufacturer gets lucky (Bricasti); other times a manufacturer has a fine product that slips between the barstools. But as John Atkinson has said, it is not a magazine's job to become a substitute for a marketing plan (or words to that effect). A manufacturer with a great product who spends the time and money to cultivate a dealer base will get his product noticed. Even if only in the way that really counts: committed dealers recommending it to real customers.
Ciao,
John