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RE: NBC Today Show Vinyl sales surge

Not to tinkle in the punch bowl (well, yeah, I am tinkling in the punch bowl), but ...

A forty percent increase looks big until you factor in a) the vinyl percentage of total revenue of recorded music was negligible to begin with, and b) new vinyl prices are, on the main, many multiples higher than the same piece of music sold as a download or considered as part of a streaming subscription price.

From the RIAA: Total US music sales in the first half of 2014 were about $3.2 billion. Vinyl sales account for 4.6 percent of the total, at $146 million. Digital sales (downloads and streaming) were $2.2 billion, or 69%, and dls are on the downslide. About 7.8 million customers paid for a digital music subscription service, up 1.7 million since 12/13 (these numbers pale in comparison to those for streaming video, btw). CDs continue to drop.

The biggest vinyl seller was "Lazaretto," with around 62,000 units shifted. Soundscan estimates nearly 121 million albums were sold across all formats in the same period. The "Frozen" soundtrack moved about 2.7 million.

Bottom line - we are a very nichey niche. A nice, comfy, sweet-sounding niche, but a niche nonetheless, and no upticks here and there will change that. A statistical quirk driven by faddishness and amplified by the extremely small numbers to start.



Edits: 11/26/14

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  • RE: NBC Today Show Vinyl sales surge - radiodaddy 10:41:25 11/26/14 (0)

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