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Speaker Asylum General speaker questions for audio and home theater. |
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Speaker Asylum General speaker questions for audio and home theater. |
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In Reply to: Audioengine - good support, good company posted by 2-ears on February 25, 2015 at 14:00:04:
Time and again I chat with audio industry people (mfrs, importers, and retailers) and most have not even a clue as to the CONCEPT of "what is our cost of 'acquiring a customer'?" Let alone a number ready at their fingertips, whether that be $2 or $200.
You were a customer. Not an active one. But a customer. Oh! I get it! NOW you are a Brand Ambassador and an Evangelist!
A little thought experiment: Consider the impact of what you publicized, versus the impact of a full-page ad in an enthusiast magazine.
And y'know what? I bet the cost of doing what they did for you will in the last analysis be less than what would be the cost of acquiring those future customers by other means.
An insider years ago told me what it had cost "Fi" magazine to acquire its subscribers, and my hair turned gray as a result.
ATB,
JM
PS: I would never presume to know what the balance was between "well-intentioned heart" and "shrewd good sense." 50/50, 80/20, or 20/80, it is none of my business, and all of them work for me.
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Follow Ups
- I think that behavior is the result of a mixture of "well-intentioned heart" and "shrewd good sense." - John Marks 16:14:07 02/27/15 (1)
- Bingo! * - Mike K 08:37:28 02/28/15 (0)
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