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Speaker Asylum General speaker questions for audio and home theater. |
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Speaker Asylum General speaker questions for audio and home theater. |
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In Reply to: Yes, you are right posted by John Marks on October 15, 2014 at 11:24:14:
It's fine to want to quantify and benchmark trade show costs and seek measurable results, but the keys to marketing are consistency and focus.
Too many businesses (especially small businesses) turn marketing on an off like a kitchen faucet, because their health insurance premiums went up or they want a new boat or something. Marketing isn't a fixed cost, so it serves as a kind of balance wheel.
The High End is riddled with this sort of short-term thinking
Years ago there was a sort of association formed to market high-end audio collectively. It was headed by Kathy Gornik of Thiel, who has since sold the company. I think the concept died for lack of support.
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Follow Ups
- Marketing Costs - BillH 11:42:47 10/15/14 (6)
- All such initiatives have died, and not really from lack of support - John Marks 14:51:51 10/15/14 (5)
- RE: All such initiatives have died, and not really from lack of support - BillH 05:03:05 10/16/14 (4)
- Please think before posting, and read what I took the time to write. Some take this seriously - John Marks 19:41:12 10/16/14 (3)
- RE: Please think before posting, and read what I took the time to write. Some take this seriously - fantja 04:51:00 10/22/14 (1)
- RE: Please think before posting - genungo 13:54:49 10/22/14 (0)
- RE: Please think before posting, and read what I took the time to write. Some take this seriously - BillH 08:43:47 10/17/14 (0)
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