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RE: I think those booklets are sometimes concept oriented rather than fashion oriented

It probably is as you say. But I think there is a misconception (not necessarily yours but in general) as to the mechanisms behind such things. It seems to me that there is this idea that there is a massive "industrial marketing complex" behind these artists. Having seen a bit of it I would have to say it is anything but that. I'd say it's much closer to college student art project than researched targeted marketing. Again only speaking from my experience with Yuja. This stuff is very shoot from the hip. You don't see a team of marketing specialists sitting in on the recordings or photoshoots. In fact the absence of any such presence was quite surprising to me.



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  • RE: I think those booklets are sometimes concept oriented rather than fashion oriented - Analog Scott 16:09:20 11/15/15 (0)
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