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Could be some invisible reasons

One thing that strikes me is that popular music is "new music" almost by definition - fashionable new artists sell. Hence the high percentage of sales.

The classical and jazz market consists of a huge percentage of static repertoire and artists. The jazz greats and the enormous existing stack of classical CDs of the greatest works in recordings by the great artists of the stereo era. These won't show up as new sales but the market may still be moving from the exchange of used CDs on ebay. And some of the market will simply be static in the sense that classical music lovers probably already have over 90% of the music they want. It's not like a new sensation of the stature of Beethoven will come out next week, next month or next year.

I think there's a lot more to this than new sales.

I'd also like to know the figures for European countries - may be different.

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