In Reply to: And yet there are FIVE levels of Spotify Streaming... posted by Ivan303 on September 6, 2014 at 11:05:59:
And true that $10/mo subscribers only accounts for a portion of Spotify users. I cite that rate because it seems to be the standard rate available for unlimited use of any of the major streaming services. None of them are sustainable.
I don't know specifically at what rate it's sustainable. Perhaps if every household in the US did subscribe at $10/mo it would work. Perhaps given a realistic rate of subscription it would need to be $50/mo to be sustainable. What I do know is the current rates (in whatever distribution they exist) are paltry and it takes tens of thousands of plays to equal the revenue of a single album purchase on iTunes. The rate of revenue is far, far short of being sustainable, and is not a matter of a few more people signing up.
Dave
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Follow Ups
- Fair point - David Smith 11:19:38 09/06/14 (1)
- "if every household in the US did subscribe at $10/mo it would work." - Ivan303 11:53:02 09/06/14 (0)