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A classic radio station promoting music downloads.

Posted by sser2 (A) on May 1, 2007 at 13:20:22

I was lately baffled by how much KUSC station in LA is involved in promoting downloads of classical music. In their fundrising drive, they offered a sweepstake of 10 GB ipod loaded with 40 hours of classical music (courtesy of iTunes, I guess). Today again they said that that the ways of classical music are changing. As record stores close, many orchestras (LSO was cited as an example) switch to offering their recordings as downloads. So to give listeners a taste of this brave new world of classical music, they offered a free download of Fidelio overture by LSO to potential donors. Meanwhile, I've never heard of them mentioning that there is such a thing in classical music as multichannel SACD.

The donkey ears of iTunes/Mac stick out of this stuff. It is clear to whom KUSC is prostituting itself when playing these lightly disguised commercials. The trouble is that chickenheads don't understand that iTunes is their doom.

I believe that all iTunes effort in classical music is a waste of their time and money.

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