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Smart consumer/reviewers...

... will do as much research as possible before buying (and eventually) reviewing, any product.

This "research" might include the reading of printed reviews, the consideration of rumor or word of mouth recommendations, and personal auditions. By the time the product is actually bought or borrowed and eventually reviewed, that consumer/reviewer has an inkling that he/she is going to *like* that product, at least to an extent.

I'm not saying that "confirmation bias" does not exist, but it comes as no surprise to me that there are more positive reviews out there than there are negative ones. The smart consumer/reviewer "separates the wheat from the chaff", so to speak, long before that positive review gets published.



Edits: 11/28/15

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