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RE: how itunes destroyed the music business in one simple chart...

Strike 1) The industry was spending a lot of money suing $4 an hour Walmart employees for downloading some movies that they could never afford to buy anyway. So they were wasting a lot of money on lawyers to get blood from a stone.

Strike 2) Is that home theater and video games are a huge market and the latter are very sophisticated and a big draw on young people's time and money. As are phones. You can watch or listen to pretty much anything on youtube for free and people who can get something for free aren't likely going to pay for it. And most people aren't audiophiles and could care less about sound quality - so long as it's "good enough"

Strike 3) The buying power of the bottom 99% has been crippled over the last two decades. An entry level office worker makes, in buying power, less than what they made in 1995. Teachers are down 50% from 1985. People simply have a lot less money to spend and if you have less money and you can download a youtube of an album off the net for free via realplayer downloader OR you can pay $20 for the CD - and you're not an audiophile - chances are you're going to download the song (and hey you get the video too which you don't get if you buy the CD. When people aren't paid enough to eat they're not going to be buying CDs. And while dimwits will say get more education or a better job - well a company that has one manager and 40 employees - can't go and hire 41 managers. Someone has to manage and someone has to do the work - whether they all have masters degrees or not.

Indeed, let's assume we live in a hypothetical world that every single person on the planet has an IQ of 180 and all have PHDs in physics, Mathematics, English Lit, Philosophy, Chemistry, Medicine, Engineering etc. Someone still has to take the job flipping the burger, someone still has to clean the office toilet, someone still has to drive the bus/taxi. It's a numbers game - not everyone can be CEO no matter how damn smart they are. Indeed, the CEO is the best job because you can be a complete abject failure as a businessman AND as a human being and be in the top .000001% financially after having utterly ruined the business.

I'm actually amazed anyone pays Apple's $0.99 a song VS Youtube's free. But Apple fans are used to paying 4 times the money for absolute crap


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  • RE: how itunes destroyed the music business in one simple chart... - RGA 19:21:18 05/25/15 (0)

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