In Reply to: "Apple, which is aiming to price the new service at about $30 to $40 a month..." posted by rlw on March 17, 2015 at 13:38:36:
Do they honestly think that folks are gonna pony up $40/mo. to duplicate a service they already have - and are paying for - with Comcast, Verizon, etc.
No. They'll pay for service they do not already have or pay for service (if it's cheaper / better) and drop what they already have. Don't forget that not everyone has cable TV or Satellite TV, but many have internet.
My combined monthly bill for cable TV / internet / phone is around $200.00. If I can drop most or all of the TV portion and still get what I need via streaming at a savings, it might be worth it.
Knowing Apple, they'll add some value to it above and beyond just the 'streaming'. I have no idea what that might be but it could be a more compelling Apple TV box with enhanced capability.
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Follow Ups
- RE: "Apple, which is aiming to price the new service at about $30 to $40 a month..." - AbeCollins 16:01:03 03/17/15 (0)