Home General Asylum

General audio topics that don't fit into specific categories.

Kickstarter - or

how Occulus made a Billion Dollars and all I received was a lousy T Shirt !

Kickstarter has the potential to subvert the traditional startup and PR funding model. Previously, one had to give up control and/ or precious cash to receive start up funding for a project. VC investors demanded a substantial equity share, and a seat on the board to oversee their investments. Principals of startup companies had to have a substantial amount of their own assets at risk and be willing to personally guarantee debts before a bank would consider underwriting a loan. In both cases, if the company ran into problems or went bankrupt, the principals would lose everything. Even if successful, the company would have to pay for expensive PR in order to let the world know about their product.

With Kickstarter, all one needs is an idea. Create a compelling concept, with reasonable contribution terms and the world will literally beat a path to your door. You keep all of the equity (bye bye VC vultures), and you get to keep the money without paying a dime in interest (bye bye banks) ! And you get valuable PR that cuts across multiple genres and outlets.

Think about it. What would stop someone from making a "valiant effort" but ultimately keeping all of the money? In the Producers, at least the protagonists went to jail. With Kicksterter, contribution is voluntary but ultimately without any recourse if the company fails to deliver. And it's perfectly legal.


This post is made possible by the generous support of people like you and our sponsors:
  Kimber Kable  


Topic - Kickstarter - or - Ross 16:18:01 03/30/14 (9)

FAQ

Post a Message!

Forgot Password?
Moniker (Username):
Password (Optional):
  Remember my Moniker & Password  (What's this?)    Eat Me
E-Mail (Optional):
Subject:
Message:   (Posts are subject to Content Rules)
Optional Link URL:
Optional Link Title:
Optional Image URL:
Upload Image:
E-mail Replies:  Automagically notify you when someone responds.