In Reply to: Well, our Asylum Ads are up 20% and traffic has more than doubled..... posted by Rod M on January 30, 2012 at 14:50:49:
There are a lot of folks here who have traded at Audiogon for years and could now be ready for something a little more down to earth and accountable than what that site is becoming. There are many experienced members here that could assist. I would focus on the basics first and then improve as things move forward. Here are some initial thoughts, in addition to the good ideas already posted;
1. Make sure the format will accommodate significant (think 100x or more) growth.
2. Make the classifieds a more prominent feature visually, and easy to identify, since there will be people using the site solely for buying and selling who will not be familiar with, and who may not care about, the standard site format - the Classifieds should pop out visually.
3. Classifieds should be easily readable, and well-formatted for pictures,
4. Search engine should be intuitive, well organized, and easy to activate,
5. The process of buying and selling should be well-established and trackable, but not as exhaustive as at A'gon,
6. An accountable feedback system and dispute resolution are important for longevity,
7. Make sure the components of your economic engine (fees by percent or flat rates, pay up front, collection system) make sense, can be easily administered and will accommodate future fee increases that may be necessary as costs go up over time,
8. Don't start out charging too little - this is a valuable service for folks routinely selling gear costing thousands of dollars,
9. Make sure the AA system and staff are set up to accommodate the anticipated growth,
10. Launch changes/improvements with advertising as noted already.
Good luck.
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Follow Ups
- Now is a good time to move forward. - mitch2 04:51:36 01/31/12 (7)
- RE: Now is a good time to move forward. - Rod M 08:26:43 01/31/12 (3)
- Hey Rod! - Raideman 10:02:07 01/31/12 (1)
- Thinking along the same lines... - clio09 16:18:37 01/31/12 (0)
- RE: Now is a good time to move forward. - mitch2 09:33:52 01/31/12 (0)
- RE: Now is a good time to move forward. - bobschneider8 05:02:47 01/31/12 (2)
- RE: Now is a good time to move forward. - Rod M 08:23:55 01/31/12 (0)
- Another one I thought of.. - mitch2 05:18:26 01/31/12 (0)