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General Asylum General audio topics that don't fit into specific categories. |
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General Asylum General audio topics that don't fit into specific categories. |
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In Reply to: "Do you consider reviewers tire kickers?" Huh? posted by clarkjohnsen on February 16, 2007 at 09:29:38:
"Tire kickers are customers who have little idea how to shop or how to ask intelligent questions".The average consumer is typically not well educated when it comes to sorting through a wide variety of electronics, nor are they well versed in the proper lingo or terminology. This means that they are less than "good shoppers" and not very likely to ask the most pertinent questions. In effect, everyone BUT dedicated electronics enthusiasts could be called "tire kickers" by your own definition. Even then, many dedicated electronics enthusiasts can be difficult to deal with, as many of them simply like to browse and "talk shop" with other enthusiasts, professional or not.
With that in mind, it is the dealer's job to help the "tire kicker" find the product(s) that are best suited for them, educate them about their options and help them obtain the best performance from them. If a dealer can do this, and offer any needed support AFTER the sale, they are more than likely to establish a great reputation and repeat customer base. If they can't do ALL of this relatively consistently ( we all have bad days ), they are more than likely going to have problems supporting their business in the long term.
As a side note, the more advertising that one does, the more "tire kickers" they are likely to encounter. That's because the uninitiated don't know who to turn to with their multitude of questions, so they turn to those with a higher visibility factor. As such, if you don't want to deal with those that are less than educated about the products they seek out, stop advertising.
When one takes this approach, the majority of customers that they'll end up dealing with will either be repeat customers / referals or those that are already familiar with the basics and have sought out what they consider to be a worthy dealer. While this approach narrows down the prospective list of clientele, it also allows the salespeople to spend more quality time with those that took the time to seek them out and / or were previous customers / referals. It is a win / win situation for all involved, so long as the dealer maintains that high level of customer service and their customers spread the word. Sean
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Follow Ups
- Thanks for proving my point.... - Sean 22:46:51 02/16/07 (2)
- Nothing of the sort. Although to my sentence... - clarkjohnsen 11:04:10 02/17/07 (1)
- "you'll never get through to them".. - Sean 11:15:18 02/18/07 (0)
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