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Not trying to defend 'em but...

I don't like the fact that anyone is suing anyone over anything, especially when one party is respected among our community and the other isn't so well respected. I won't mention names as I don't want to end up party to some lawsuit...

Unfortunately companies hands are tied when it comes to defending their brand names. When a company has a brand (for example: Halmark cards, "Halmark" is the brand) it must defend its brand if it wishes to keep the brand. In this case nobody else can call their greeting cards "Halmark" because Halmark already has the rights to that name. If someone decided to call their greeting card company Hallsmark then Halmark MUST sue Hallsmark if it wishes to retain its brand name. If it doesn't then Halmark may loose it's claim on its brand name and anyone could use the name Halmark on their greeting cards.

So companies have to vigorously defend their brand against anyone in their field or a field related to theirs. This looks like one of those cases. One party field a lawsuit just to get a record that they're defending the brand. When the other company withdrew their logo they felt this was enough to show that they defended their brand. Now that the old logo is back one company may decide that the brand MUST be defended once again.

Never take legal advice from anyone over the internet. That said, it would probably be just as well if one of those companies changed their logos.

Again, not mentioning any names. And I certainly don't condone one of the involved company's behavior, but I figured I'd give some limited insight about what may or may not be going on.


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