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General Asylum General audio topics that don't fit into specific categories. |
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In Reply to: There is no reason to hate BOSE; just personal reasons not to buy them (nt) posted by JimBop on November 10, 2003 at 12:43:06:
Actually, there is nothing illegal about the kind of resale price maintenance I understand Bose to use, i.e., what is referred to in antitrust law as a "Colgate policy," but I personally think it abrasive marketing.I rarely ask for discounts on high-end stuff, in part because it often is pointless and in part because I am willing to pay full freight to get something that I perceive in having value. Should I decide, however, that a product is of interest to me only at a more realistic price point, usually, because I have alternatives, I might indeed explain my reasons for thinking a price break is fair.
At that point, it is one thing for my retailer to tell me that he or she doesn't want to give me a discount because someone else might be willing to buy from inventory for more, because he or she doesn't agree with my analysis, or for some reason suitable to him or her. It is quite another to be refused because the retailer has been told he will lose the line if he discounts by so much as one penny.
Again, done properly, there is nothing illegal about a manufacturer's choosing to browbeat its retailers like that. I just take manufacturers like that off of my radar screen because I personally find that kind of marketing repulsive.
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Follow Ups
- Re: There is no reason to hate BOSE; just personal reasons not to buy them (nt) - Mike Rubin 12:12:36 11/13/03 (0)
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