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Unfortunately...

Advertising has become the lifeblood of America. That advertisers have access to reviews ahead of time does not bother me. An ad is an ad; it is not editorial. Advertisers are savvy, but so are consumers and people like you pick up on these below the radar tactics and it leaves you with a low impression of both the magazine and the advertiser. It's their risk. But, it's still up to the consumer to be diligent in their research for a product purchase and reviews are only ONE opinion, biased or not. The advertisers probably pay a premium to have access to the reviews beforehand, though this is conjecture. This probably occurs in every industry and is just a fact of life in a free market economy.

The fact that advertisers have access to reviews in time to design their ads and submit them for publication means that the reviews are completed months before the magazine goes to press.

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