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Upsamplers, DACs, jitter, shakes and analogue withdrawals, this is it.

I bought guitar stuff for my son, when he was serving in Afghanistan, from Sweetwater...

And so I have personal experience that perhaps one reason for their amazing success is not predatory pricing, but rather customer service that many brick and mortar enterprises of all kinds could learn a lot from.

There are only two reasons I can see how you can grow from one sound guy with a VW bus to one of the largest employers in that part of Indiana:

(1) You make a pact with Satan, or

(2) You provide customer service that goes the extra mile, all day long.

Of course, #2 is possible only if you constantly reinvest in the business, share your good fortune with your employees and the community, and make it as humane a work environment as possible, consistent with the Deming Principle of Continuous Improvement.

OK, where's my free guitar?

JUST KIDDING!!!!!!!!!!!!!!

(But if anyone is tempted, one of those NLA made in Connecticut nylon-string Ovations would be just dandy!!!)

JM



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  • I bought guitar stuff for my son, when he was serving in Afghanistan, from Sweetwater... - John Marks 14:04:28 09/27/15 (0)

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