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RE: Marketing, marketing ...

As I indicated, engineers too often tend toward arrogance, even self-righteousness, I'm sorry to say. In my experience, engineers (God bless us) are no more honest or virtuous than any other persons. The nature of our profession simply leaves us little place to hide in the making of factual misrepresentations or errors. I suggest, that it actually takes more self-discipline to be an ethical marketer, than it does to be an ethical engineer.

Engineering, by it's scientific nature, doesn't easily lend itself to misrepresentation of the facts. Honest factual mistakes, let alone intentional misrepresentations can get an engineer fired. Marketing, by it's far more subjective, non-concrete nature, affords greater opportunity for consequence free misrepresentation of facts, whether intentional or unintentional. The marketer often knows that they can likely get away with misrepresentations, and may even feel quite strong organizational pressure to do so. The marketer can often find themselves forced to walk a tight rope of professional conduct if they are to succeed. Sadly, being too straight with the facts can get a marketer fired.

I am curious to read what your instructions would be to the marketing personnel of an software company, just for example, who are given the task of marketing a technically flawed core software product developed by the firm's engineering department?
_
Ken Newton



Edits: 07/25/14 07/25/14 07/25/14 07/25/14 07/25/14

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