In Reply to: RE: Not Surprising........ posted by rick_m on June 7, 2012 at 07:17:31:
I've written marketing spec sheets for computer network products and I know how the spec sheet game is played... :-)
It is possible to read a spec sheet and reach a bunch of conclusions, not just about a product, but also the company that is selling it. One can tell, for example, whether the spec sheets were written by the designers or the marketing department. In some cases, one can see that they are written by the designers and are still BS, which is the worst possible sign.
In other cases, if one reads the marketing literature, technical white papers, patents, etc., one can see that top rate talent was turned loose and allowed to do its thing. Not the case with some companies, where the talent is kept in line by the bean counters. I am reminded of a favorite restaurant where the food was always better on the nights when the owner was out of town and the chef did his own thing. Drinks at the bar were more generous as well.
Tony Lauck
"Diversity is the law of nature; no two entities in this universe are uniform." - P.R. Sarkar
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Follow Ups
- Reading spec sheets between the lines.... - Tony Lauck 13:42:09 06/07/12 (0)