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RE: Why are Siltech cables sooooo expensive?

If you have access to a the peer review journal "Nature" you'll find a decades old article "Prospect Theory" by Kanahaman and Traversky showing a Sigmoid curve response to risk.

Plus it seems as if consumers sometimes use price as an indicator of quality, especially when the outcome of a purchase cannot be ascertained a head of time.

Best from Tucson
Bob
"He (R.M. Nixon) was a foul caricature of himself, a man with no soul, no inner convictions, with the integrity of a hyena, and the style of a poison toad." H. S. Thompson

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