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Indeed, however....

If I prefer Coke over Pepsi because I like the color or the Coke can better, then it is end of discussion. That cannot be argued.

However, if I prefer Coke over Pepsi because it tastes better, then should I not be able to tell the two apart in a blind taste test? Presumably there would be something about Pepsi I didn't like or something about Coke that makes it taste better. I may or may not know the ingredient which is causing my preference and I probably don't care.

But if I take a blind taste test and cannot tell them apart, where does that leave me? Looking pretty dumb, I guess.


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