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In Reply to: I fear you missed my point posted by rickmcinnis@dogwoodfabrics.com on April 25, 2014 at 07:48:59:
Rick,
I know my products are expensive and I do not make excuses or apologize for that. However I will say that they are expensive for two reasons: first is the parts cost, and second is the exorbitant amount of time and expen$e in product development. This time and expense results in my being able to offer the highest quality sonics possible.
In the Mark III time frame, I was adding a small percentage of the parts cost as mark up to formulate the price. I found that this formulation was not sufficient to cover the cost of the business and in one year actually lost money in the business. In effect I was giving product away. Fortunately, I have other sources of income and do not need to rely on Raleigh Audio to feed my family.
I am in this business because I love what I am doing, however it doesn't make sense for me to subsidize the business. Therefore I have adjusted my prices in order to make a small profit. Yes, some may think it exorbitant, but I consider it a fair return for the excellent products I produce.
Dave
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Follow Ups
- RE: I fear you missed my point - Dave Davenport 10:00:58 04/25/14 (0)