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TAS and manufacturers who sell by direct

68.125.219.33

Posted on May 17, 2004 at 19:18:15
First, I'll simply say that I really enjoy TAS. I like the direction RH has taken the magazine in, and I like it in spite of the almost overly-lubricate homage that gets paid to HP. (Give credit where credit is due.....but leave it at credit, please.)

A few issues back one of TAS' writers did a review of a speaker that is only available direct. This particular reviewer provided a succinct summary of where your speaker dollars go when you buy from a dealer, and then went on to address the characteristics of the speaker. Basically, I thought it was a great review.

In the next issue of TAS there were indications that some retailers had raised hell about the above article. By the time the following issue arrived, it was apparent that the dealers had surrounded the place with pitchforks and torches in hand, because RH was falling all over himself professing TAS' support for high-end retailers.

Hey RH, the internet is here to stay. Direct marketing is here to stay. There are some awfully talented people out there who can produce some top-notch components, they just can't afford to keep a big inventory yet, and they can't afford to support a dealer network. Conversely, there are some more established manufacturers who use their dealers to avoid costs. Both approaches work well and have their place.

TAS needs to focus on the equipment, period. TAS is not in a position to influence the marketplace, and I thought it looked stupid for them to kiss butt in such an obvious fashion. Surely, they could have found a way to placate the complainers in a way that also acknowledged that the market will do what the market will do.

Now that I have vented, I'll go back to enjoying TAS.

 

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    ...
Sorry about the typos..... one of my kittens was helping me, posted on May 17, 2004 at 19:20:51
write. Apparently the kitten is in favor of direct sales, because she has seen the results in terms of bang for your buck. ;~)

 

Re: TAS is sold by retail audio dealers..., posted on May 17, 2004 at 21:32:28
mkuller
Audiophile

Posts: 38130
Location: SF Bay Area
Joined: April 22, 2003
and without high end retailers, there would be no high end audio. Personally, I first discovered TAS and high end audio at a retailer (Havens and Hardesty in So. CA in 1975 - the same Hardesty that now write "Audio Perfectionist"). Where do you think people are discovering high end audio today - on the internet? Reviewing a speaker that is sold direct is like biting the hand that feeds them. After all, Stereophile won't review a product unless it is sold by at least 5 retailers.
Regards,
Mike

 

"Where do you think people are discovering high end audio today - on the internet?", posted on May 18, 2004 at 01:18:25
Todd B.
Audiophile

Posts: 1026
Joined: February 13, 2001
That's where I found out about it.

_____________________________

"The corporate grip on opinion in the United States is one of the wonders of the Western world."

--Gore Vidal

 

Mail-order products, posted on May 18, 2004 at 04:25:29
John Atkinson
Reviewer

Posts: 4045
Location: New York
Joined: November 24, 2003
>Stereophile won't review a product unless it is sold by at least 5
>retailers.

We do review mail-order products, but my criteria for a product
qualifying are more subjective. Again see my essay on this subject.

John Atkinson
Editor, Stereophile

 

Re: TAS and manufacturers who sell by direct, posted on May 18, 2004 at 06:39:27
hexenboden
Audiophile

Posts: 1498
Joined: October 13, 2000
"TAS needs to focus on the equipment, period."

Absolutely. That's what they'll do if they have in mind the consumer's interests, and not that of their advertisers.

The reviewer you refer to is Robert E Greene. I thought Harley's response was completely off course. Personally I do not think Harley is fit to be TAS' editor.

 

Cinco or Maio? Taking bets on Maio as black, posted on May 18, 2004 at 08:49:58
rcrump
Manufacturer

Posts: 4716
Location: Texas
Joined: April 20, 2000
Contributor
  Since:
August 29, 2000
cats get into everything!

 

Give that man a prize!, posted on May 18, 2004 at 09:39:38
You nailed it!

 

The marketplace matures,, posted on May 18, 2004 at 09:42:46
and the marketplace will support both types of sales. Both will have to adapt somehow, but that is only healthy. Those that fail to adapt will suffer. Those are words of experience from the early days of PC's, when certain manufacturers dismissed direct sales as merely a temporary fad.

 

Yep, you read the review too!, posted on May 18, 2004 at 09:44:31
We disagree about RH, though. I think the path he has chosen is a good one.

 

Figured as have two black ones and they like, posted on May 18, 2004 at 10:27:56
rcrump
Manufacturer

Posts: 4716
Location: Texas
Joined: April 20, 2000
Contributor
  Since:
August 29, 2000
to get into things more than the gray one ever did.......TAS is essentially under new management compared to Stereophile so it is little wonder that Stereophile has procedures in place for reviewing items only sold direct......

 

You bring up an interesting point (indirectly), posted on May 18, 2004 at 15:28:15
I am obviously not in the audio review and publishing game, but it seems to me that if I have a reviewer write a review, accept the review and then publish the review, it becomes the voice of the magazine. Someone at TAS had to have read Mr. Greene's review before it went in for print, so TAS should have either worked out something to alter the wording or be prepared to defend the statement.

Falling all over themselves just looked bad.

 

In my, posted on May 18, 2004 at 18:25:04
Brian Walsh
Distributor or Rep

Posts: 10768
Location: IL
Joined: December 6, 1999
biased opinion, there may be two kinds of vendors out there when all is said and done, the Internet merchant and the brick and mortar dealer who caters to the discerning customer with reliable advice, home trials, delivery and setup, after sale support, and trade-ins...not hard to guess which side I'm on, but then I only sell long term solutions as have been down the other path... People interested in high performance deserve more than order takers is my point...

 

I view you as . . ., posted on May 18, 2004 at 20:56:55
psgary
Audiophile

Posts: 8084
Location: So. California
Joined: January 24, 2001
the backbone of the industry. Unfortunately, there are those of us who live in an audio, as well as a physical, desert. No decent high-end dealers around, so internet and direct dealers can be a real blessing. Fortunately, I don't think those of us who wander around in the desert represent much in terms of the real market.

 

Gary's point is valid., posted on May 19, 2004 at 09:20:06
Like Gary, I live in the desert. Three days weekly I drive to the beach/strawberry fields. There is no high end shop on either end or in between, and even though LA is only 1/2 hour away, I would rather undergo oral surgery without anesthesia than drive there. In my case, I'll go to a dealer when I must but can usually find what I want via the internet.

Audio Advisor, Legacy and Outlaw are some examples of reputable direct sales companies who offer reasonably good support, great pricing and favorable return policies. I don't advocate buying direct for everyone, as you either have to know what you are doing or just be the average joe who has different expectations than you or I. In many cases, you can get extraordinary product for a fraction of the cost you would pay to a dealer. The offset, of course, is that real-time service and support.

I found my speakers on the internet. I researched them on the internet. I was given an in-home demo and, once I made my purchase decision, was given a set of demo speakers to use until the set I ordered to my own specs were made. I realize my situation is unique, but many of these so-called "internet retailers" are finding ways to succeed.

The bottom line is that for one reason or another, the market will support the direct-sales manufacturer as well as the high-end dealers that are out there. The marketplace is evolving, and TAS should have simply acknowledged that point instead of looking silly.

 

Re: In my, posted on May 19, 2004 at 17:42:45
RKPhillips
Audiophile

Posts: 89
Joined: July 15, 2002
In my biased opinion there are two types of vendors out there when all is said and done - good dealers and bad dealers.

There are cruddy dealers who have store fronts and great dealers who operate out of their home or work through the internet.

Galen Carol is as pleasent and knowledgeable as they come. He could work out of a phone booth and still be an asset to this industry and he's generally considered to be a "mail order" or "on-line" dealer.

The real problem with this industry is insanely overpriced gear that just doesn't sound all that special.

 

Is'nt there room for both?, posted on May 19, 2004 at 19:34:31
Some people a better served by the local dealer, others by the internet shop.

 

"Where do you think people are discovering high end audio today - on the internet?", posted on May 21, 2004 at 12:01:40
Doug Deacon
Audiophile

Posts: 2590
Location: central CT
Joined: June 16, 2003
Worked for me, and I have way better performance than I could otherwise have afforded because of it.

For that matter, Borders puts TAS and Stereophile in more peoples' hands than all the high end salons combined.

Welcome to the 21st C. Like it or not that's the way it is.

__________
"Do not meddle in the affairs of wizards, for they are subtle and quick to anger." - JRRT

 

Re: So where on the internet did you discover High End audio? (nt), posted on May 21, 2004 at 14:30:23
mkuller
Audiophile

Posts: 38130
Location: SF Bay Area
Joined: April 22, 2003
(nt)

 

Among other places . . ., posted on May 21, 2004 at 21:15:42
psgary
Audiophile

Posts: 8084
Location: So. California
Joined: January 24, 2001
here at our own beloved AA. I have learned enormous amounts about high end gear from the nutcases at this site. Also at Audiogon and many other sites. I have learned much less in real life, so to speak. That's partly due to the fact that there are no high end dealers near me. (See above post.)

 

Where do you think people are discovering high end audio today - on the internet?, posted on May 23, 2004 at 20:02:25
Ivan303
Audiophile

Posts: 48887
Location: Cadiere d'azur FRANCE - Santa Fe, NM
Joined: February 26, 2001
Yep! That's exactly where I "discovered" it.

Have not purchased from a "high end retailer" for over 30 years. All vintage purchases eBay, AudioGon plus parts over the internet. Last couple years I've been building my own equipment from either kits or from, all with information gathered over the internet.

Can learn more here that at some high end audio salon.

Kiss you high end retailers goodbye;-)

 

Re: So where on the internet did you discover High End audio? (nt), posted on May 23, 2004 at 20:11:13
Ivan303
Audiophile

Posts: 48887
Location: Cadiere d'azur FRANCE - Santa Fe, NM
Joined: February 26, 2001
Speaker building friend gave me a link to a web page on speaker building. That led to other pages on building speakers.

Next, a guy at work bought an old Heathkit tube amp on eBay, and it's been downhill ever since.

Been a regular at CES for the last few years, plus HE-2003 and VSAC. Met others with the same interests via boards like this. Got to know a few of the "heavy hitters" on Asylum;-).

Don't subscribe to either TAS or Stereophile, and really don't need "high end audio stores" but that doesn't mean others don't. To each his own.

 

Re: So where on the internet did you discover High End audio? (nt), posted on May 25, 2004 at 13:13:28
Doug Deacon
Audiophile

Posts: 2590
Location: central CT
Joined: June 16, 2003
Discussion forums like AA and Audiogon led me to links to web sites of every description. Imagine an audio magazine where, in addition to reading whatever is presented, you can:
- post questions to a worldwide body of experienced enthusiasts
- search for information on any imaginable topic and get answers/opinions going back several years
- find immediate links to up-to-date literature from nearly any manufacturer, as well as dealers, critics, labs, etc.
- get advice directly from product designers/builders

Oh. And you can do this all in real time while sitting at your desk at work or home. If you care at all about music reproduction in the home, how could you NOT find high end audio on the internet?

__________
"Do not meddle in the affairs of wizards, for they are subtle and quick to anger." - JRRT

 

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