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In Reply to: RE: Shinola turntable posted by jec01 on December 09, 2016 at 13:09:38
I wonder why VPI would be involved. It seems like the Shinola would be taking business away from VPI so why would they be promoting another turntable business? Why not simply expand their own company to meet the additional demand if it really exists?
Strange!
Follow Ups:
John, Matt responded to a similar question on another post. He said with a realignment of VPI models the Shinola would fall outside theirs. And they have been happy to work with Shinola staff in developing it. In addition to furnishing the tonearms they machine a couple other pieces in NJ and send them on to Detroit for assembly.
"The piano ain't got no wrong notes." Thelonious Monk
I'd bet that the typical "Shinola" customer isn't an audiophile, but likes nice things.
VPI will be getting access to sales they normally wouldn't have - and making the turntable for Shinola, they make a little profit, and Shinola makes some, too.
One thing for sure, the turntable won't be junk.
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"We have met the enemy and he is us" - Pogo
They are built for the non-audiophile crowd. They are sold in department stores such as Neimann Marcus.
To get to a market that would not normally think of VPI or other high-end turntable manufacturers.
-Wendell
And possibly get a VPI designed (word does get around) turntable into the hands of the mass-marketers who can discount the product without running afoul of VPI's agreements with its retail dealers?
Cheers,
SB
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