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In Reply to: RE: If APPLE are as clever as they and others think they are ... posted by rickmcinnis@dogwoodfabrics.com on August 8, 2012 at 14:11:36
Say Apple is spending X-amount of dollars for this case. If adding the same amount to their R&D for future products could leap-frog them ahead of the current i-product theme why not do it? This case could drag out for a long time and end up costing 10's if not 100's of millions, with the end result being what actually? Perhaps a slight change in Samsung's products to move it away from the iProduct, perhaps a fine for Samsung or both. Either way its not likely to make a big dent in Samsungs total budget or overall product line.
From a consumers stand point this is all advertising for Samsung. People who previously never noticed or even looked at Samsungs product might now take a closer look and see just how similar it is to Apple in looks and function and is actually better than Apple in terms of upgradablity. You can upgrade a Android OS but you are stuck with iProducts.
Fact is, everyone likes an underdog. And everyone looks to see the big dominant corporation take a hit. Many people don't like Apple and Microsoft for that matter simply because of their dominance and size. And with Apple, its heavy handed and close-ended approach to its product.
Follow Ups:
Henry Ford kept getting sued by an organization called the Association of Licensed Automobile Manufacturers (ALAM) who possessed the "Selden patent" (1898) on the automobile.
They were simply trying to limit the field of competitors with the typical public spirited nonsense about protecting the public from the upstarts. Why does this seem to work so often?
They were an organization ahead of their time. Innovation in the US has given way to patent battles in front of juries who have little idea what is being discussed.
If you have any desire to read about the details of this I googled and found this article in a magazine I have never heard of but reading through it it seems to be as I remember the story. http://www.thefreemanonline.org/features/how-henry-ford-zapped-a-licensing-monopoly/
The patent office has been much too lax with patents to the detriment of the "customers". Allowing devices that look much like things you have seen all of your life, but with a little twist, become intellectual property which is then used as a weapon against smaller firms making stuff that looks similar; even if they have enhanced the "twist" into something much better than the patented thing, but they are then sued for their transgression with the hope that the bullying will be effective.
Exactly as you said the money spent on lawsuits would be much better spent on innovation. But the key is there are more lawyers than engineers in the US and these folks must find something to do.
This problem extends throughout every discipline. Especially obnoxious in the drug world ...
Stealing? Some would call it an evolutionary process that draconian legal decrees would strangle.
I'm not sure how many people have never considered Samsung or its products given that they sell slightly more smart phones than Apple already globally.
Samsung however makes a lot less profit on theirs.
Less profit is fine when you sale more units. Its all about market share.
Apple is like Porsche, Samsung is like Hyundai.....simply there are more middle income consumers in the world so Samsung has the edge.
Dynobots Audio
Music is the Bridge between Heaven and Earth - 音楽は天国と地球のかけ橋
Last thing I heard Apple and Samsung together have over 50% of the market in smart phones with Samsung having a slight the edge on Apple in sales.
Oddly enough most of my friends have Apple computers but none of them own an iphone while 2 or 3 own a Samsung or HTC.
"Less profit is fine when you sale more units. Its all about market share."
Tell that to Dell and HP !! Both have huge market share and both are in the shitter trying to keep their companies alive.
I would rather have a small but very profitable market share while providing a premium product and experience to my customers.
"People who previously never noticed or even looked at Samsungs product might now take a closer look and see just how similar it is to Apple in looks and function..."
That's exactly one of the points being made in the a law suit.
"Fact is, everyone likes an underdog. And everyone looks to see the big dominant corporation take a hit. Many people don't like Apple and Microsoft for that matter simply because of their dominance and size."
And Samsung isn't an industry titan in it's own right? In terms of market cap, it's South Korea's largest company at ~$350 billion. That's bigger than Microsoft, HP, and Dell - COMBINED !
And Samsung isn't an industry titan in it's own right? In terms of market cap, it's South Korea's largest company at ~$350 billion. That's bigger than Microsoft, HP, and Dell - COMBINED !
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That's why this whole thing is no big deal for Samsung....its a calculated risk.
Dynobots Audio
Music is the Bridge between Heaven and Earth - 音楽は天国と地球のかけ橋
"That's why this whole thing is no big deal for Samsung....its a calculated risk."
So copying a competitor's product is OK if you're a large company that decided to take a calculated risk of being sued?
Most large Companies get very large by being crooked you only have to look at the crooked Banks etc. As for Apple , I prefer Samsung mainly because of its far better Blue-tooth. Samsung is on a roll especially for TV where previously Sony was supreme.
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