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RE: For me it's "neutral", which is a fiction.....

Personally, I think that it's simply a justification for peoples buying decisions to make them feel better about their purchase.

It's not about making one feel better about their purchase. It's about the sound.

Until you've truly experienced brands that sounds cold, sterile, lean, thin, clinical, and bright (I have), you might not appreciate 'warmth'. ;-)

We need words to describe what we hear. If 'warmth' comes up a lot, perhaps it's a characteristic sound that many people enjoy vs the opposite.





Edits: 09/17/16

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