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On Walter Mossberg, doyen of tech reviewers

Posted by clarkjohnsen (R) on May 9, 2007 at 08:11:26

Here's how these situations are handled in "the real world":

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I wondered why these visitors hoped for a Mossberg endorsement... And why were P.R. people rather than product designers making the pitch? As Mossberg inspected the phone, he asked his visitors when the phone was to launch. April 1st, he was told.

“What if I wanted to do the first review?”

“We’d love that,” Mermelstein said. “I’d love to give you the first review, because I know that, of all the reviewers, you’d be the most fair.” She said that they planned to exhibit the UpStage at an electronics show in late March.

“I’m not promising you a puff piece,” Mossberg said.

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Hey! Maybe things are more *honest* in audio?

clark

• http://www.newyorker.com/reporting/2007/05/14/070514fa_fact_auletta   (Open in New Window)

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