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Re: I prefer a glass of good red wine, so I do not know the

<< The fact remain that while CD sales went down, sales of DVDs with music went up. >>

Don't confuse correlation with cause. CD sales went down because people didn't like the new music releases, or they were downloading MP3's or both. Not because they were switching to "DVDs with music".

<< You did not like SACD >>

Huh? Where did you come up with that idea? It's not a very good format for modern recording techniques, as any mixing or effects requires conversion to PCM. But it makes sense as a way to distribute high-resolution digital copies of analog source tapes.

<< now you make a SACD player. SACD did not get mainstream. So why do you make it? >>

You may not have noticed, but Ayre is not a "mainstream" product. We make it because the hard-core audience we serve wants it. The difference between Ayre and the other high-end manufacturers is two-fold:

a) We waited to introduce a multi-format player until the price premium over a CD-only player was reasonable -- on the order of 20% or so.

b) We offered the product that most audiophiles wanted -- two channels only, with no video.

<< But Blu ray can become mainstream >>

Uh, let me clue you in on something. Higher performance at a higher price is *not* a recipe for mainstream success. If it were, Ferrari would be the biggest car company in the world.

<< When Ayre makes a Blu ray player, you should give me one and say "damn it, I was wrong again." >>

If Ayre makes a Blu-ray player, you will be saying, "damn it, Ayre was right again." The only reason we would do so would be because it would serve our customers. In other words, we will not make an expensive piece of hardware to play a dead-end format. So if it turns out that Blu-ray is not a dead-end, or if we can make one for a very small price premium over a DVD player, then we will do so.

Making a high-end Blu-ray player now would be stupid. It would require that your customers shell out thousands and thousands of dollars for the privilege of playing a handful of discs. Why not wait a year or two to see which format (if either) survives, and also for the technology to mature so that a higher level of performance can be offered for a much lower price? That's what we did with our multi-format audio player, and both we and our customers are happy with that decision.


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